What is OSA?
OSA (On-Shelf Availability) or the availability of goods on shelves remains one of the key topics both for the merchants and the suppliers. Its achievement is a complex process influenced by many factors. Ensuring current availability of goods on shelves at the very moment when the customer demands it is an issue that spans the whole industry. Improving the availability of goods is perceived as an essential tool to increase sales and maintain customer loyalty. Our solution SHELFER greatly simplifies collaboration among the parties involved.
Applied OSA metrics
There are currently several basic techniques for measuring availability of goods in store – from a survey research through actual surveys and investigations and statistical estimate based on POS data up to the combination of these methods with advanced analytics and technologically automatic detection of goods on shelves.